Abstract: Today’s agriculture programme demands production of designer foods which is beneficial both to producers and consumer. Agriculture requires transformation from subsistence farming to consumer demand oriented one with good market and income generation approach. Sorghum with its diverse end uses is one such food which can play significant role and be profitable to farmers. In the present study, 60 sorghum genotypes were evaluated over two seasons to identify genotypes suitable for semolina recovery, endosperm texture efficiency and proximate composition. Semolina recovery, percent starch and percent protein had significant (p≤0.0001) association with white, brown and red sorghum genotypes. Semolina recovery ranged from 36.17% to 66.55%, whereas starch ranged from 52% to 66.25% and protein ranged from 7.3% to 12.35%. Similarly nonsignificant deference was observed with endosperm texture in brown and red sorghum genotypes and ranged from 25% to 100%. Mean ± standard deviation (SD) values were calculated for white, red, and brown sorghum genotypes. In this study, the information given and the genotype identified will help in enhancing the demand for sorghum as a beneficial industrial crop.