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Diagnosing and Forecasting the Reality of Some Indicators Measuring Apple's Strategic Success in the 21st Century

DOI : https://doi.org/10.36349/easjebm.2024.v07i11.003
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The literature on emerging economies still lacks studies on diagnosing and transferring the experiences of successful global organizations to invest in them and even apply them to those economies gradually. Therefore, the study aims to diagnose and forecast the reality of some indicators that measure Apple's strategic success by using some of its performance indicators in the 21st century. This is achieved by studying three measurement dimensions: survival, adaptation, and growth. This study employed a case study method with some descriptive statistical tools and the time series method to achieve its goals. The data was collected from the company's website and some platforms, magazines and specialized sites. The originality of the study was represented by being the first Iraqi study analyzing strategic success and its future in Apple Company. The study reached a set of conclusions, the most important of which is that Apple has achieved great strategic success with all its dimensions under the most difficult circumstances witnessed during the 21st century. Additionally, there is a correlation and integration between the dimensions of success, and the strategic success of Apple will continue at an increasing pace in the future.

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Dr. Afroza Begum

Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

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