Micro-enterprises play a critical role in employment creation, poverty reduction, and economic development in many developing countries including Kenya. However, despite their contribution to the economy, many micro-enterprises struggle to achieve sustainable growth due to limited access to resources, low levels of innovation, and inadequate technological capabilities. Technology orientation has been identified as a strategic capability that can enhance organizational performance by improving innovation, operational efficiency, and customer engagement. This study examined the effect of technology orientation on the performance of micro-enterprises in Kisumu County, Kenya. The study adopted a descriptive survey and correlational research design. The target population comprised 22,000 micro-enterprises operating in Kisumu County, from which a sample of 384 respondents was selected using stratified and simple random sampling techniques. Data were collected using structured questionnaires and analyzed using descriptive statistics and regression analysis. The findings revealed that technology orientation has a significant positive effect on micro-enterprise performance (β = 0.442, p < .001). The regression model explained 55.6% of the variance in enterprise performance (R² = .556). The study concludes that technology orientation significantly improves innovation capability, operational efficiency, and market competitiveness among micro-enterprises. The study recommends increased technological adoption, digital training programs, and policy support to enhance the competitiveness of micro-enterprises.