The main purpose of the study was to determine the extent to which digital marketing strategies influenced students’ enrollment in public universities in South-East, Nigeria. Two research questions and two null hypotheses were formulated and tested at .05 level of significance. Descriptive survey research design was utilized for this study. The population for the study comprised all the 84 Guidance Counsellors in the seven public universities in South-East, Nigeria. No sampling was involved in the study. A 17 itemed questionnaire was used for data collection. The instrument was validated by three research experts. The reliability of the instrument was determined using Cronbach Alpha Reliability estimate. The overall reliability coefficient stood at .57, indicating that the instrument was reliable and suitable for the study. Mean and standard deviation were used in answering the research questions that guided the study, while t-test statistic was used to test the null hypotheses formulated to guide the study at .05 level of significance. From the result of the findings, it was concluded that to a great extent video content creating and Educational Apps strategy influence student enrollment in public universities in South-East, Nigeria. It was also concluded that there was no significant difference between the mean scores of male and female Guidance counsellors on the extent to which video content creating and Educational Apps strategy strategies influence student enrollment in guidance and counselling in public universities in South-East, Nigeria. The researchers recommended that deliberate efforts should be made by the Government and Management of Universities in South-East, at utilizing digital marketing strategies to influence student enrollment in guidance and counselling in public universities in South-East, Nigeria.