ABSTRACT
This research aims to determine whether there is a difference in Bank Danamon's performance between before (2021) and after (2022) the change of Commissioners and Directors. The methodology used is the Wilcoxon test. The research results stated that there was no difference in Bank Danamon's performance between before (2021) and after (2022) the change of commissioners and directors. The results of the analysis shows that there is no difference in performance between 2021 and 2022. However it is not constant because there are 5 (five) negative ranks, namely the ratio of Minimum Capital Adequacy Requirement (KPMM), Non-performing earning assets and non-performing non-productive assets to total productive assets and non-productive assets, Net Non Performance Loans (NNPLs) , and Net Interest Margin (NIM), Operating Expenses to Operating Income (BOPO), while 6 (six) positive ranks are on Allowance for impairment losses (CKPN) of financial assets against productive assets, Gross Performance Loans (GPLs), Return on Assets (ROA), Return on Equity (ROE ), Cost to Income Ratio (CIR), and Loan to Deposit Ratio (LDR) 1 (one) tiesvor constant, namely the ratio of Non-performing earning assets to total productive assets.

ABSTRACT
The objective of this study is to examine, elucidate, and evaluate the impact of customer value on customer satisfaction, as well as the impact of customer value and customer satisfaction on brand image. This study aims to examine the impact of customer value on brand image by means of customer satisfaction in café eateries in Malang. The study sample consisted of 130 participants who were clients of Cafe Resto in Malang City and were selected as responders for the investigation. The process of gathering research data through the utilization of questionnaires. The analysis methodology employs the Structural Equation Model (SEM) with the utilization of PLS (Partial et al.,) software. The findings of the study indicate that there is a positive correlation between customer value and customer happiness in café restaurants located in the city of Malang. The brand image of cafe restaurants in the city of Malang is positively influenced by customer value and customer happiness. The brand image of café restaurants in Malang is influenced by customer value, which is mediated by customer satisfaction. The enhancement of brand image for cafe restaurants in Malang City is contingent upon the provision of good customer value and the attainment of high levels of customer satisfaction. Consequently, this will result in an increased consumer interest in patronizing these establishments.