ABSTRACT
Abstract: The small scale industry sector has emerged over five decades as a highly vibrant and dynamic sector of the Indian economy. Today, this sector accounts for about 95 per cent of the industrial units and is contributing about 40 per cent of value addition in the manufacturing sector, nearly 80 per cent of manufacturing employment and about 35 per cent of exports both direct and indirect. Small scale industries are supplementing and complimentary to large and medium scale units as ancillary units. Considering to large employment level and backlog of creation of new jobs to provide employment to all able hands today hopes is pinned on the small scale sector. The Government is making all efforts to provide suitable atmosphere, level playing ground and policy support to enable the small scale industry sector to achieve higher levels of production, exports and employment. The Government of India has helped the tiny scale sector through supportive policy measures since adoption of planned economy model. Other policy supports which could be listed are excise exemption, credit under priority sector lending from banks and financial institutions, marketing support through reservation of items for products from small scale industry sector for state purchases, providing infrastructure facilities like sheds, plots in industrial estates, technological support, training and entrepreneurship development. In Jharkhand there is nearly 2 lac SSI working in different areas of the state. As the state is tribal dominating that’s why most of the tribal people and specifically tribal women are working in these industries. They are mostly dependent for their livelihood on these kinds of industries. Through this paper I have tried to identify the impact of SSI on these tribal women in Jharkhand.

ABSTRACT
Abstract: The study aims to find the effect of “Code Switching” in advertisements (ads), its impact on psyche of a viewer and its effect on market. Speaking of advertisements specifically, code switching has created a great effect. It has become an essential part of “good” TV commercials. We a part of an age that is relying on technology, on the daily basis, new products are introduced in market. As a matter of fact a single person cannot get to know about every product. Manufacturers take help of advertisements for the promotion of their daily use items. Ads are planned in a way that the viewer is psychologically forced to buy the product.